Definition
Design of the complete visual identity of a brand.
Usage example
Creation of a complete design system in Figma: atomic components, design tokens (colors, typography, spacing), pattern documentation.
Synonyms
Identity designBrand creationBranding design
Related terms
Brand Voice Architecture Brand Voice Architecture: creating a strong and memorable visual identity Best-of-Breed Stack Best-of-Breed Stack: a modern and proven technical solution Bounded Contexts Bounded Contexts: modern and proven technical solution Brand DNA Assessment Brand DNA Assessment: creating a strong and memorable visual identity Brand Guidelines Brand Guidelines: Design of modern and intuitive interfaces