Modern and Scalable E-commerce

Sell more with a high-performing and scalable online store

E-commerce is evolving rapidly. Traditional monolithic solutions no longer meet the performance and flexibility requirements of today's consumers.

Headless Commerce Architecture

Frontend/backend decoupling: Free yourself from the constraints of traditional e-commerce CMSs
Native omnichannel: Sell on the web, mobile, and marketplaces from a single source of truth
Optimal performance: Product pages that load in less than a second
API-first: Easy integration with ERP, CRM, logistics

Built-in AI features

Personalized recommendations: Product suggestions based on behavior
Intelligent Chatbot: 24/7 customer service with natural language processing
Price optimization: Dynamic pricing based on demand
Stock forecasting: Anticipate shortages and optimize your orders

Payment integrations

Stripe, PayPal, Apple Pay, Google Pay
Multi-currency and multi-language
Pay in installments (BNPL)
PCI DSS security

Headless Commerce Architecture

Headless architecture separates your presentation layer (frontend) from your e-commerce engine (backend). This separation allows you to deploy shopping experiences on all channels: website, mobile application, in-store kiosks, social networks. The same catalog, the same inventory, the same prices, everywhere, in real time. You gain agility without multiplying maintenance points.

We integrate the best solutions on the market according to your needs: Saleor, Medusa, Shopify Headless or Directus with e-commerce extensions. These platforms expose robust REST and GraphQL APIs, allowing seamless integration with your Astro or Next.js frontend. The result: an ultra-fast e-commerce site with loading times of less than 1 second.

Payment management is simplified thanks to Stripe integration for transactions, subscription management, and installment payments. On the logistics side, we connect your store to your inventory management tools, ERP, and delivery platforms via webhooks and standard connectors. Everything is automated from order to shipment.

AI Personalization and Customer Experience

Recommendation algorithms analyze browsing and purchasing behavior to suggest the most relevant products to each visitor. These personalized recommendations significantly increase the average shopping cart and conversion rate. We implement collaborative filtering and product similarity systems tailored to your catalog.

Dynamic pricing automatically adjusts your prices based on demand, competition, and your margin goals. Smart promotions target the right customers at the right time with the right offers. These mechanisms are powered by machine learning models that we train on your historical data.

GPT-powered AI chatbots instantly answer customer questions about products, delivery times, and order tracking. These virtual assistants operate 24/7 and escalate to a human only when necessary. Result: an improved customer experience and a reduced workload for your customer service.

AI Personalization and Customer Experience

Collaborative Filtering Content-Based Filtering Recommendation Engine User Behavior Analytics Dynamic Pricing Engine Price Elasticity Modeling A/B Testing Framework Conversion Rate Optimization RAG (Retrieval-Augmented Generation) LLM Fine-tuning Conversational AI Natural Language Processing

Intelligent Automation and Personalization

Intelligent Automation and Personalization

Intelligent automation with AI transforms your manual processes into automated and adaptive workflows. We integrate AI into your business processes: automatic lead sorting and qualification, personalized quote generation, automatic content creation from templates, intelligent synchronization between your tools (CRM, emailing, CMS), automatic anomaly detection in your data. These automations adapt to your data patterns and learn from your corrections, becoming more and more precise over time. The goal: reduce the time spent on repetitive tasks and free up your teams for activities with higher added value.

Real-time user experience personalization is another area where AI excels. We integrate AI-based recommendation systems to personalize the content displayed to each visitor according to their profile, browsing history, preferences, and behavior. These systems analyze interactions in real time, identify intentions, and adapt the interface, content suggestions, and offers to maximize engagement and conversion. This dynamic personalization transforms your website into a customized experience for each visitor, significantly increasing conversion rates.

Predictive analysis and continuous optimization complement these integrations. We implement AI systems that analyze your users' behaviors, predict trends, identify opportunities for improvement, and suggest A/B test optimizations. These analyses go beyond traditional statistics: AI detects complex patterns, non-obvious correlations, and proposes concrete actions to improve your performance. You thus obtain a strategic vision of your site's evolution, with actionable recommendations to continuously optimize your results.

Intelligent Process Automation (IPA) Machine Learning Classifiers Pattern Recognition Dynamic Templating Real-time Personalization Recommendation Engines Collaborative Filtering Behavioral Targeting Predictive Analytics Automated A/B Testing Conversion Probability Modeling Trend Forecasting

Choosing our headless e-commerce solution means investing in a modern platform that:

adapts to all your sales channels (web, mobile, marketplaces),
personalizes the shopping experience with AI,
absorbs your growth without technical redesign,
automates repetitive tasks so you can focus on your core business.

You get a high-performance, scalable, and intelligent online store, designed to maximize your sales and build customer loyalty.