Image Retouching and Optimization

Professional visuals to enhance your communication

Images are at the heart of your digital communication. Whether it's your website, your social networks, your commercial documents, or your marketing campaigns, the visual quality of your content directly influences the perception of your brand and the engagement of your audience.

However, many companies struggle to achieve professional visual results: their images are of poor quality, poorly framed, not optimized for the web, or unsuitable for different media (desktop, mobile, social networks). The consequences are multiple: high loading times that degrade the user experience and SEO, unengaging visuals that do not reflect the quality of their services, unnecessary bandwidth costs, loss of visual credibility compared to the competition.

In 2025, with the evolution of image formats (WebP, AVIF), the increasing importance of mobile-first, the requirements of web performance (Core Web Vitals), the integration of AI in image creation and processing, and the growing visual search, image optimization becomes a major strategic issue. The questions are numerous: how to optimize your images without losing quality? How to adapt your visuals to all formats and media? How to create a coherent visual identity across all your content? How to reduce storage and bandwidth costs while improving performance? How to leverage AI to accelerate creation and improve quality?

Our approach is technical and creative, enriched by artificial intelligence: we don't just offer "photo retouching," but a complete image processing service that combines visual quality, technical optimization, AI-assisted generation, and multi-platform adaptation. We use the most modern tools and formats of 2025: Affinity by Canva with its integrated AI features (Canva AI Studio), Google AI Studio with Nano Banana and Nano Banana Pro for professional image generation, WebP, AVIF, intelligent compression, lazy loading. These cutting-edge technologies, launched in 2025, represent the state of the art in AI-assisted image creation and processing. They guarantee optimal performance while preserving the visual quality and impact of your images.

Professional Photo Retouching and Quality Enhancement

Professional Photo Retouching and Quality Enhancement

Professional photo retouching begins with a thorough analysis of your existing images. We identify areas for improvement: color correction (white balance, saturation, contrast), sharpness and clarity enhancement, defect correction (dust, reflections, distortions), color harmonization for visual consistency, and composition adjustment (cropping, rotation, perspective). This retouching phase transforms raw or average-quality images into professional visuals that strengthen your brand image. We work with Affinity by Canva, the modern creative suite that integrates advanced AI features (ML Object Selection Tool, ML Select Subject, Generative Fill, Background Removal) to accelerate repetitive tasks and improve the accuracy of retouches using artificial intelligence. This free platform, enhanced by Canva AI Studio, represents the future of professional photo retouching in 2025. We supplement with traditional tools (Adobe Photoshop, Lightroom, GIMP) and adhere to industry quality standards to ensure impeccable results.

AI-assisted image generation and creative editing are revolutionizing our approach to visual creation. We use Google AI Studio with Nano Banana (Gemini 2.5 Flash Image) and Nano Banana Pro (Gemini 3 Pro Image), the most advanced AI image generation models from Google DeepMind launched in 2025. These technologies allow you to create and modify images via text prompts with advanced features: character consistency, merging multiple images, applying specific styles, advanced creative control (camera angles, lighting, colorimetry), and generation up to 4K. This AI technology allows you to quickly create custom visuals that perfectly align with your brand identity, without relying on generic stock images. All generated images include a SynthID watermark to ensure transparency. We complement this generation with advanced editing techniques: precise cutouts (object extraction, background removal), image merging, photomontage creation, adding graphic elements, creating composite visuals. The result: unique and impactful images, generated or retouched, that strengthen your visual identity and differentiate your communication from that of your competitors.

The creation of custom visuals and multi-platform adaptation ensure the consistency of your communication. We create visuals adapted to each use: web banners, social media visuals (Instagram, Facebook, LinkedIn, Twitter), commercial documents (brochures, presentations), print media (flyers, posters). Each visual is adapted to the specific constraints of its medium (dimensions, formats, resolution) while maintaining a coherent visual identity. We also manage the necessary variations: dark/light versions, color variations, adaptations for different languages or regions. This approach ensures that your visuals are optimal for each communication channel, while maintaining a strong visual coherence that reinforces your brand image.

Technical Optimization and Web Performance

Technical image optimization begins with choosing modern formats suitable for each use. We use the most efficient formats of 2025: WebP for superior compression with preserved quality, AVIF for even more efficient compression (up to 50% reduction compared to JPEG), SVG for icons and vector illustrations, and optimized JPEG/PNG for universal compatibility. This selection of formats significantly reduces the weight of images (up to 80% reduction) while preserving visual quality. We also apply intelligent compression techniques: adaptive compression based on content, metadata optimization, removal of unnecessary data. The result: lightweight images that load quickly, improve your site's Core Web Vitals, and reduce bandwidth and storage costs.

Adaptive resizing and responsive images ensure an optimal experience on all devices. We create multiple versions of each image adapted to different screen resolutions: desktop versions (1920px, 1280px), tablet (768px), mobile (480px, 320px). This responsive approach allows us to send users only the version adapted to their device, thus avoiding loading images that are too large on mobile or images that are too small on desktop. We implement modern techniques: srcset and sizes for responsive images, lazy loading to load images only when they are visible, placeholders to improve the perception of loading speed. This technical optimization significantly improves loading times, user experience, and the natural referencing of your site.

SEO optimization and accessibility complement our technical approach. We optimize images for natural referencing: descriptive and relevant file names, detailed and contextual alt text tags, optimized EXIF metadata, structured schemas for visual search. This SEO optimization improves your visibility in image search results (Google Images) and in emerging visual search. We also guarantee accessibility: alt descriptions for screen readers, respected contrasts, clear and informative alternative texts. This inclusive approach ensures that your images are accessible to all users, improves your SEO, and strengthens your brand image by demonstrating your attention to inclusion and accessibility.

WebP/AVIF Encoding Lossless Compression Chroma Subsampling Vectorization Metadata Stripping Srcset Attribute Lazy Loading Implementation LQIP (Low Quality Image Placeholders) Responsive Breakpoints Alt Text SEO EXIF/IPTC Data Image Sitemap WCAG Non-text Content Visual Search Schema

Visual Asset Management and Organization

Visual Asset Management and Organization

Organizing and structuring your visual assets makes them easier to use and reuse. We implement a clear and logical organization: consistent and descriptive naming (e.g., "product-name-version-format.jpg"), hierarchical folder structure (by project, by type, by date), enriched metadata (tags, descriptions, categories), file versioning (original versions, optimized versions, specific versions by medium). This organization allows you to quickly find the necessary images, avoid duplicates, and maintain visual consistency across all your media. We also integrate your images into your Directus CMS to facilitate their management, updating, and multi-channel publishing. The result: an organized image library, easily accessible, and ready to be used for all your communication projects.

Automation and workflows optimize the management of your images on a large scale. We implement automated processes for repetitive tasks: batch processing to optimize multiple images simultaneously, automatic optimization scripts during upload, automatic generation of responsive versions, automatic compression according to defined rules. This automation significantly reduces processing time, limits human errors, and ensures consistent quality across all your assets. We also create validation workflows: approval process, automated quality control, metadata verification, performance tests. This approach ensures that all your images meet your quality and performance standards, even before they are published.

Guidance and support ensure efficient management of your visual assets. We assist you in setting up and evolving your image organization, provide responsive support when needed, and provide you with comprehensive documentation: user guides for your image library, technical specifications, examples of good organizational practices, templates, and resources. This documentation allows you to understand the structure in place, effectively use your organized image library, and maintain the consistency of your organization over time. We remain available to adjust the organization according to your evolving needs and to answer your questions. The goal: that you can use and reuse your images effectively thanks to a clear and documented organization, while benefiting from our support for the necessary adjustments.

DAM (Digital Asset Management) Taxonomy Versioning Strategy File Naming Convention Batch Processing Automated Optimization Scripts CI/CD for Assets Quality Assurance Workflows Documentation Standards Asset Governance User Guides Support SLAs

Prompt Engineering and AI Generation Optimization

Prompt engineering is the key to success in AI-assisted image generation. A well-designed prompt transforms a vague idea into a precise, professional visual, while an imprecise prompt generates poor results requiring numerous iterations. We master advanced prompt engineering techniques: hierarchical structuring (main subject, context, style, technical details), use of precise and technical keywords (photographic, artistic, technical terminology), specification of constraints (format, resolution, aspect ratio), and integration of stylistic references. This expertise allows us to generate images that exactly match your expectations from the first attempt, reducing production time and iteration costs. We adapt our prompts to the specificities of each AI model (Nano Banana, Nano Banana Pro) to leverage their unique capabilities and achieve optimal results.

Prompt optimization and iteration guarantee consistent professional results. We develop libraries of reusable and optimized prompts for your specific needs: prompts by type of visual (illustrations, photos, graphics), prompts by style (corporate, creative, minimalist), prompts by use (social networks, web, print). This systematic approach maintains strong visual consistency across all your generated content, while accelerating production. We also implement structured iteration processes: analysis of generated results, identification of areas for improvement, progressive refinement of prompts, A/B testing to optimize performance. This methodology ensures that each prompt evolves towards perfection, generating images that are increasingly aligned with your brand identity and creative objectives.

Creating and optimizing custom prompts for your projects guarantees professional results tailored to your needs. We analyze your creative needs, brand identity, and communication objectives to create personalized prompts that generate exactly the visuals you're looking for. This custom approach saves you from having to master the complex techniques of prompt engineering: we manage all the technical and creative aspects, from the initial design of the prompt to its refinement until the perfect result is obtained. We also develop prompt libraries specific to your brand, reusable to maintain visual consistency across all your generated content. This dedicated expertise allows you to benefit from the power of AI generation without having to invest time in learning the techniques, while obtaining professional results that strengthen your visual identity.

Prompt Engineering Negative Prompts Token Weighting Style Modifiers Model Specific Syntax Prompt Library Iterative Refinement A/B Testing for Prompts Generative Consistency Custom Model Fine-tuning Brand-Specific Prompts Generative AI Consulting Visual Strategy Alignment

Images are a key element of your digital communication. Quality visuals, well-optimized and adapted to each medium, strengthen your brand image, improve the user experience, and contribute to the success of your web and marketing projects.

IDEE-WEB supports you in the creation and optimization of your images with a technical and creative approach. Choosing our retouching and image optimization service means benefiting from an approach that combines:

visual quality (professional retouching, clipping, visual creation),
mastered AI generation (prompt engineering, optimization, iteration),
technical optimization (modern formats, compression, responsive, SEO),
organization and management (structuring, automation, workflows),
and long-term support (training, documentation, support).

You get professional images, optimized for performance and adapted to all your media, which strengthen your visual identity, improve the user experience of your sites and applications, and contribute to the success of your digital communication. With IDEE-WEB, your images become real strategic assets for your business.