Visual Identity and Branding Creation

Build a strong, consistent and memorable brand image

Your visual identity is the first contact with your customers. At IDEE-WEB, we create consistent and impactful brand identities that set you apart from the competition.

Our services cover all the needs of your brand image:

Logo design: unique, memorable logos that can be adapted to all media;
Graphic charter: reference document defining the use of your identity;
Color palette: harmonized selection reflecting your values;
Typography: fonts adapted to your positioning;
Social media kit: visuals optimized for each platform;
Print media: business cards, stationery, brochures.

Brand Strategy and Design

It all starts with an immersion and audit phase. We analyze your positioning, your values, your target audience, and your competition to define a relevant and differentiating artistic direction.

The logo design is the pivotal step. We explore several creative avenues to arrive at a unique, legible, and memorable logo that synthesizes the essence of your business into a strong symbol.

We deliver the vector source files (AI, EPS, SVG) and variations (colors, black & white, knockout) to guarantee optimal use on all media, from favicons to billboards.

Graphic Universe and Brand Guidelines

We define a precise color palette (CMYK, RGB, Hex, Pantone) that conveys the emotion of your brand, ensuring contrasts and visual accessibility for digital media.

Typographic choice is crucial for the hierarchy of information. We select or create font combinations that reinforce your character while ensuring perfect readability.

The graphic charter documents all the rules of use: protection zones, prohibitions, layout rules. It guarantees the consistency of your image over time, regardless of the service provider.

Color Theory Accessibility (WCAG) Color Spaces Brand Colors Typography Pairing Font Selection Hierarchy Readability Brand Book Usage Rules Layout Grid Visual Consistency

Observability and Resilience

We are setting up a complete monitoring stack with Prometheus and Grafana. You have real-time dashboards to monitor the health of your servers, resource usage, and application metrics.

The backup strategy is ensured by Restic. Your data (databases, volumes) is encrypted and backed up daily in an incremental manner to a secure remote storage, with configurable retention.

A proactive alerting system immediately notifies you (Slack, Email, SMS) in case of an anomaly or threshold overrun, allowing for rapid intervention before your users are impacted.

Grafana Prometheus Real-time Monitoring Observability Restic Encrypted Backups Disaster Recovery Data Retention Proactive Alerting Incident Response SLA System Health

A strong visual identity is a lasting investment that enhances your company. IDEE-WEB supports you in creating an impactful, coherent, and professional brand that inspires confidence and supports your long-term business development.